Founded on fiduciary principles.

Sonoma West Advisors evolved from DTS Group, founded in 2005. Our founder, Noel Murphy, spent decades working at global financial firms, witnessing firsthand the conflicts of interest that often arise when advisors are incentivized to sell products rather than provide truly objective advice. He founded Sonoma West Advisors with a commitment to putting clients’ interests first, always—founded on the principle of fiduciary duty.

Integrity and transparency drive everything we do.

We are committed to building trust through honesty, accountability, and open communication. Every decision is made with clarity and fairness, ensuring that our advice always aligns with your best interests and long-term success.

Our clients trust us to solve their most important financial challenges. Through frequent, thoughtful conversations, we provide clear guidance and practical solutions tailored to their needs.